Connected TV Ads are the Future of Video Advertising

The Rise of Streaming

Traditional TV is on the decline as more households cut the cord on cable subscriptions. Today, more than half of Americans under the age of 50 have left cable behind.

Streaming services, both paid and ad-supported, are filling the gap left by traditional TV. These services offer unique libraries of both niche and popular content, presenting a new opportunity for businesses to bring their compelling video ads to the right audiences, no matter what they’re watching.

Precision Targeting

We find the right blend of first-party, in-market, or demographic audience segments to ensure your ads are reaching your target audience while they stream their favorite premium content. When applicable, we’ll identify contextually-relevant placements to run ads alongside content that aligns with your offerings.

Using Connected TV as a Brand Growth Machine

Premium Placements: Access high-quality ad placements on top streaming platforms.

Flexible Ad Runtimes: Unlike traditional TV, Connected TV offers an array of runtimes to tell your story, from 15 seconds to 2 minutes.

Contextual Relevance: Choose to show ads based on content that aligns with your products and services.

High Engagement: Utilize non-skippable ads to enhance viewer engagement and brand recall

Full Visibility: Conversions and new engagement from Connected TV is trackable and traceable, so you always know if your message is resonating with the audience.

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Nico Bryant-Aguilar | Director of Growth Marketing at Nurx


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ADM’s Other Services

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Search Engine Marketing

Our programmatic team expertly places banners, native content, streaming video, podcast advertising and more to weave your message into the content your customers already enjoy.

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