Pinterest Advertising
We drive sales with Pinterest’s effective, efficient suite of taste-focused advertising tools.
Are Pinterest Ads Right for Your Brand?
Pinterest ads are highly effective for businesses in visually-driven industries like fashion, food, home décor, and beauty. Brands targeting a female audience can particularly benefit, as women make up a large portion of Pinterest users. By creating visually appealing content that aligns with users’ aspirations, businesses can enhance visibility, drive traffic, and achieve goals like lead generation and community building. Incorporating Pinterest into your marketing strategy is worth considering.
The Power of Pinterest
Pinterest may not seem like a first-line social advertising platform, but it boasts over 400 million monthly users. Its highly-visual nature fosters influence and inspiration, making it a perfect fit in a number of verticals—like home goods and apparel.
Effective and Efficient
Pinterest advertising provides brands with options ranging from simple display ads to videos and shopping carousels. With less competition compared to other platforms, it offers a highly efficient advertising opportunity.
Just the Right Audience
Users often use Pinterest as an idea board for their preferences, making it an effective tool for brands to reach potential customers interested in their products. This targeted approach results in better return on ad spend (ROAS) and more affordable conversions.
Pinterest Ad Formats
Pinterest offers a wide variety of ad formats that each serve a different business purpose.
- Carousel
- Collections
- Idea
- Image
- Premier Spotlight
- Quiz
- Showcase
- Video
Using Pinterest for What it Does Best
Pinterest caters to a highly-targeted audience actively seeking products, emphasizing the importance of visuals and boasting impressive conversion rates. Essentially, it functions as a lifestyle catalog, where users discover inspiration and products to purchase across a variety of industries.
Pinterest Tips:
Develop high-quality product pins featuring clear descriptions and compelling calls to action to enhance engagement.
Leverage rich pins to provide dynamic product information, ensuring users have access to the latest details.
Implement targeted ad campaigns designed to connect with users actively searching for similar products, thereby optimizing reach and conversion potential.
Our Pinterest Advertising Approach
ADM specializes in mastering the nuances of each unique social advertising platform so our clients can use them to their full potential.
Strategize Our Campaigns
We plan Pinterest ad campaigns to leverage “early-mover” behaviors, seizing demand as it emerges.
Target Precisely
Develop comprehensive keyword and interest-targeting strategies grounded in the search behaviors of your target audience and Pinterest-specific insights.
Organize Campaign Structure
Segmented and intentional account structures are vital to our approach across all platforms. We build campaigns and ad groups in ways that isolate investments and help identify top-performing audiences and creative.
Curate Compelling Creative
Based on our experience on the platform and the signals we see through your ad success, we provide continual guidance on creating hyper-relevant ads that are visually striking, tell a compelling story, and drive impactful results.
Maximize Conversion Potential
We continually optimize your efforts and integrate the Pinterest features that make it easier for users to convert into customers, like “Buyable Pins” that allow users to purchase products directly from the platform.
Pinterest Marketing Insights From Our Team
Health Advertising Policies and Restrictions on Social Media: What Meta, TikTok, and Others Prohibit
Will AI Campaign Tools Help Paid Social Agencies Deliver More Value?
Making the Most of Your Holiday Paid Social Campaigns After Black Friday
Social Media Marketing Tips for Fashion and Apparel Brands
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Get in touch with our team today to see how we can take your marketing to the next level.
