Marketing Analytics + Compliance
HIPAA Compliance and Policy
In health-related digital marketing, compliance is everything. ADM helps healthcare brands stay in the clear.
Respecting Patient Privacy and Compliance Laws
There’s no replacement for compliant digital marketing.
Getting the right marketing insights can be a complicated pursuit, and healthcare advertisers face a whole different set of challenges and limitations. From initial tracking and conversion implementation to final analysis, they need to ensure that they aren’t collecting and sharing data that could comprise protected health information (PHI). Failure to do so can result in marketing disruptions or even federal punishments.
With ADM’s experience in this very-nuanced field, however, healthcare brands can get compliant and advertise with confidence.
What Constitutes PHI?
According to the HIPAA Privacy Rule, information is considered health-related if it pertains to:
An individual’s past, present or future physical or mental health or condition, or:
Any provision of health care to the individual, or:
The past, present, or future payment for the provision of health care to the individual
That health information becomes PHI when it’s combined with one of 18 attributes that could be used to identify the individual:
- Names
- Geographic identifiers
- Dates (except year) directly related to an individual
- Telephone numbers
- Fax numbers
- Email addresses
- Social Security numbers
- Medical record numbers
- Health insurance beneficiary numbers
- Account numbers
- Certificate/license numbers
- Vehicle identifiers and serial numbers, including license plate numbers
- Device identifiers and serial numbers
- Web URLs
- Internet Protocol (IP) addresses
- Biometric identifiers, including finger and voiceprints
- Full face photographic images and any comparable images
- Any other unique identifying number, characteristic, or code
Our HIPAA Compliant Marketing Analytics Services
ADM helps you protect sensitive data and avoid compliance issues with our customized solutions.
HIPAA Compliance Audits
We thoroughly audit your digital marketing strategies across all key platforms—including Google Ads, GA4, Meta Ads, and more—to ensure your marketing strategies in full compliance with HIPAA regulations.
Tagging & Platform Privacy Analysis
We use our extensive experience in the health and wellness marketing to assess your tagging and other data collection practices and ensure PHI is not being collected or shared with third parties.
Recommendations & Trusted Partners
ADM has established strong partnerships in the health privacy compliance space. We provide tailored recommendations and leverage partnerships with companies like Freshpaint and Ours to handle PHI securely and maintain compliance in your marketing efforts.
Building Competitive Advantages and Strategies
ADM regularly partners with healthcare to enhance their digital marketing. We combine our knowledge of compliance with our mastery of marketing to health audiences to build compliant, full-funnel strategies that help your confidently surpass your competition.
Our Marketing Channels
Paid Social
Reach the right people at the right time. Our social experts deploy vivid creatives and expert audience targeting to build campaigns that connect and convert.
Programmatic
Our programmatic team expertly places banners, native content, streaming video, podcast advertising and more to weave your message into the content your customers already enjoy.
SEM
The ADM story begins with our ADM expertise. See how we leverage Google Ads and other PPC platforms to deliver unrivaled paid search results.
Let’s work together.
Get in touch with our team today to see how we can take your marketing to the next level.
