Marketing Analytics + Attribution
Analytics & Data Validation
ADM helps you identify trusted sources of truth so you can build a foundation for new insights and growth.
Delivering Accuracy and Actionable Insights
Our Analytics and Data Validation services aim to provide a strong foundation for your marketing efforts. We focus on delivering accurate and actionable insights through services like GA4 Platform Audits, Attribution Pipeline QA, GA4 Structure & Implementation, On-Site/In-App Tracking, and Data Migration.
Expertise and Industry Knowledge: Our team has proven proficiency across analytics platforms and holds a deep understanding of the current best practices and tech options. We always offer solutions suited to your business goals.
Accuracy and Trustworthiness: Implementing accurate data tracking solutions is critical for making informed decisions and driving business growth. Our experience working in some of the most complicated marketing verticals ensures that no challenge is too large for our team.
Customization and Flexibility: We design customized tracking solutions that cater to your unique business conditions and marketing objectives.
Determining if Your Marketing Data is Accurate
Ask the following questions:
- Are we collecting the right data that aligns with our business goals?
- Are there any discrepancies or issues in data collection and tracking from various marketing platforms?
- Have we implemented clear event tracking and validation processes?
- Which attribution model are we using, and does it accurately reflect the contribution of different marketing channels?
- Are our data sources reliable, consistent, and of high quality?
- Have we established a comprehensive data hub that can gather, synthesize, and store data effectively?
- Have we audited our Google Analytics configuration and data for accuracy and trustworthiness?
ADM’s Analytics and Data Validation Services
We’re here to support all aspects of your data and analytics strategy, with offerings that include:
GA4 Platform Audits
We conduct comprehensive Google Analytics 4 audits to assess the accuracy of your data and optimize tracking across platforms, giving you reliable data measurement to support your goals.
GA4 Structure and Implementation
We implement custom event tracking and tailored GA4 structures to align with your marketing strategy, ensuring seamless data collection and measurement.
Attribution Pipeline QA
Our thorough quality assurance processes identify and address any data collection breakdowns while rooting out missed opportunities—so you can make informed, data-driven decisions about your next marketing moves.
On-Site and In-App Tracking
Conversions come from all over. We excel at building out on-site and in-app tracking so you can gather even more accurate, insightful data to analyze for future growth.
Data Migration
Need to get historical marketing data from one place to another? We facilitate smooth data migration while preserving data integrity and continuity so you can maintain a long-term understanding of your digital marketing performance.
Our Marketing Channels
Paid Social
Reach the right people at the right time. Our social experts deploy vivid creatives and expert audience targeting to build campaigns that connect and convert.
Programmatic
Our programmatic team expertly places banners, native content, streaming video, podcast advertising and more to weave your message into the content your customers already enjoy.
SEM
The ADM story begins with our ADM expertise. See how we leverage Google Ads and other PPC platforms to deliver unrivaled paid search results.
Let’s work together.
Get in touch with our team today to see how we can take your marketing to the next level.
