SKYROAM
Global Growth Amidst Competition from Industry Titans
77%
Increase in monthly sales from Google within the first 8 months of partnership
60
Countries reached through expansion efforts
37%
Reduction in CPA YoY
Services
77%
Increase in monthly sales from Google within the first 8 months of partnership
60
Countries reached through expansion efforts
37%
Reduction in CPA YoY
Services
Company Overview
Skyroam designs and manufactures WiFi hotspots that deliver high-speed internet through their patented virtual SIM technology. The company sells their hotpots globally and offers WiFi access in over 135 countries.
Challenge
While pursuing aggressive growth goals, Skyroam faced competition from players like Verizon, AT&T, and other industry behemoths. The competition pushed up CPCs, making it difficult to scale within a profitable CPA. Regulation and ad-network policies made expanding to new markets an additional challenge while the company attempted to promote their new product launch.
Key Contributions
- Expanded Google Ads support to over 60 countries with multiple languages. Utilized unique ad copy speaking to the largest selling points of each geographic region.
- Implemented Shopping strategies on Google and Bing, providing turnkey support for product feeds and merchant centers.
- Facilitated global launch of new product while advising strategic direction, creative and testing opportunities.
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“I joined Skyroam, a tech & travel start-up, as Marketing Director after leaving a large Fortune 100 company, so I had high expectations of agency partners. I was immediately impressed with the professionalism and depth of knowledge of the ADM team regarding our Adwords business. We worked together to outline a strategy and KPIs to meet our growth goals, including globalization of sales and launching a new subscription product. The team executed with excellence by understanding the business and channel fundamentals, as well as using insights to identify new scalable opportunities.”
Meredith Valentine
Director of Global Marketing & Ecommerce, Skyroam
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