NOCD
Accelerating Telehealth Growth With an Intent-Based SEM Keyword Strategy
123%
Increase in Offline Conversions
26%
Decrease in customer acquisition cost
44%
Increase in conversion rate
Services
123%
Increase in Offline Conversions
26%
Decrease in customer acquisition cost
44%
Increase in conversion rate
Services
The Challenge
NOCD, a telehealth company focusing on treating obsessive-compulsive disorder (OCD), has been an ADM client since 2019. By the end of 2021, NOCD was pursuing its 10th straight quarter of patient acquisition growth. But to maintain that momentum, its SEM efforts needed to become even more granular than they already were. Our challenge was to find new ways to drive more customers to bottom-of-funnel conversions so NOCD could continue its growth.
Our Solution
ADM dove deep into NOCD’s keyword strategy to define each keyword based on the intent level it corresponded to and its likely position along the patient journey. We then organized campaigns by funnel placement and developed attainable customer acquisition cost (CAC) targets across top, middle, and bottom-funnel keywords. This initiative resulted in more insights as to which keywords would offer the most efficacy and efficiency, allowing us to tailor account spending more granularly.
The Results
Our change to intent-based keyword segmentation delivered new efficiencies and boosted NOCD’s lead quality.
- Customer acquisition cost (CAC) was reduced by 26%
- Therapy signups rose by 4.3% compared to the previous period
- Initial consultations became 44% more likely to result in an ongoing patient relationship
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“ADM is a trusted NOCD partner. They are an extremely reliable firm that has successfully executed our marketing campaigns and freed up our time to deliver on additional business priorities. We’d highly recommend their services to anyone.”
Stephen Smith
Founder and CEO
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Let’s work together.
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