LEADING SKINCARE BRAND

Meta Optimization Cuts CPO and Improves ROAS for Skincare Brand

83%

Increase in ROAS

46%

Reduction in CPO

32%

Reduction in New Customer CPO

83%

Increase in ROAS

46%

Reduction in CPO

32%

Reduction in New Customer CPO

The Challenge

Our Solution

The Results

ADM’s optimizations changed the trajectory of the client’s Meta Ads account. From Q4 2023 to Q1 2024:

  • Overall CPO was reduced by 46%, 10% better than the client’s goal
  • New customer CPO was reduced by 32%
  • Return on Ad Spend (ROAS) increased by 83%

Let’s work together.

Get in touch with our team today to see how we can take your marketing to the next level.