ADM’s Google Ads Strategies Tripled Eden’s SEM Revenue

The Challenge

Eden, a startup digital health brand focused on weight management, partnered with ADM to rapidly grow its digital marketing program and reach. The main challenge we faced was to hold customer acquisition cost (CAC) within range of an aggressive target while scaling Google Ads spend from the ground up while remaining compliant with all legal and platform requirements for health advertising.

Our Solution

Because this rapid program expansion required major website, creative, and development changes, ADM deviated from typical agency-partner arrangements by taking the lead role in managing cross-partner relationships on behalf of Eden to ensure these changes were made correctly and on time to sync with the other elements of the project. Here are the steps we took:

1. Directed website and landing page optimizations to enhance conversion rates and reduce bounce rates, including UI improvements and content enhancements. 
2. Structured Performance Max campaigns for more precise budget management, using audience signals and search themes to home in on Eden’s range of target audiences
3. Advised on creative development to improve campaign performance and 
4. Restructured Non-brand Search into Alpha/Beta campaigns to test new ad copy for key products
5. Coordinated marketing launches for five new products within two months. 
6. Refined Eden’s data and attribution strategy to prioritize new customer purchases at lower acquisition costs

Throughout this, we scaled Eden’s quarterly account spend by over 300% from Q4 2023 to Q1 2024—all while adhering to strict standards for direct-to-consumer health marketing.