For the third straight year, ADM has earned Google Premier Partner status, a special designation that goes to top-performing companies in the Google Partners program. More than just a badge on the website, it’s an endorsement of our knowledge and commitment to Google Ads excellence and client success. Here’s a brief primer on the status and what it means for our clients.
What Is a Google Premier Partner?
The Google Partner program is a network of companies that possess “expert-level Google Ads knowledge” in Google’s words. Within the Partners program, Google Premier Partners are the companies that rank in the top 3% of all performers in their respective countries. Google bases its Premier Partner evaluations on a number of factors, among them:
- New client growth (determined by yearly growth in ad spend in first-time Google Ads client accounts)
- Client retention (percentage of active Google Ads clients retained year-over-year)
- Existing client growth (determined by ad spend growth among retained clients year-over-year)
- Product diversification (assessed based on portion of non-Search campaign deployments in Google Ads, including things like Performance Max, YouTube, and Demand Gen)
- Annual ads spend (determined by…annual ads spend)
As a growth-focused performance marketing agency, ADM’s knowledge, track record, and expanding portfolio have helped us exceed those standards for three years running. Our commitment to always utilizing the latest Google Ads tools contributes to our Premier Partner status, and also earned our work a shoutout on a Google earnings call.
What Does Being a Google Premier Partner Mean?
Google Partner status comes with a few distinct benefits, and Google Premier Partners get access to more. Premier Partners receive 24-hour dedicated account support to allow them to more quickly resolve account issues as they arise. ADM is also eligible to receive Google Ads credits in some client accounts to kick-start new campaigns.
One of the most important benefits of ADM’s Google Premier Partner status is access to product betas. Early mastery of game-changing new search engine marketing tools is a major differentiating factor for our agency. By learning the ins and outs of the latest new ad types and campaign tools before their wider release, we help our clients stay ahead of the competition, and we can’t wait to get our hands on the next updated Google Ads functionalities.
If you’re looking for an agency that can help you get more out of your digital marketing investment, consider pairing with a Google Premier Partner like ADM—don’t hesitate to contact us today.
