NOCD

Accelerating Telehealth Growth With an Intent-Based SEM Keyword Strategy

123%

Increase in Offline Conversions

26%

Decrease in customer acquisition cost

44%

Increase in conversion rate

123%

Increase in Offline Conversions

26%

Decrease in customer acquisition cost

44%

Increase in conversion rate

The Challenge

NOCD, a telehealth company focusing on treating obsessive-compulsive disorder (OCD), has been an ADM client since 2019. By the end of 2021, NOCD was pursuing its 10th straight quarter of patient acquisition growth. But to maintain that momentum, its SEM efforts needed to become even more granular than they already were. Our challenge was to find new ways to drive more customers to bottom-of-funnel conversions so NOCD could continue its growth.

Our Solution

The Results

Our change to intent-based keyword segmentation delivered new efficiencies and boosted NOCD’s lead quality.

  • Customer acquisition cost (CAC) was reduced by 26%
  • Signups rose by 4.3% compared to the previous period
  • Initial consultations became 44% more likely to result in an ongoing patient relationship

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Let’s work together.

Get in touch with our team today to see how we can take your marketing to the next level.

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