Marketing Analytics + Attribution
Strategy and Planning
The only way to see the future is to have full visibility into where you are and where you’ve been. Our data and analytics team helps you make informed marketing decisions.
Helping You Fuel Your Next Phase of Growth
At ADM, our Strategy & Planning services equip you with insights and tools to make smarter, data-driven decisions for your business. From budget forecasting and cohort analysis to in-depth competitor research, we provide strategic guidance that identifies growth opportunities and maximizes ROI.
Strategic Guidance: ADM integrates directly with your internal team to provide strategic guidance and best practice, ensuring your digital marketing campaigns are aligned with attainable goals that fuel long-term success.
Growth Opportunities: Through a deep understanding of your customer cohorts and industry competition, ADM helps you identify new opportunities for expansion, scaling, and campaign improvement.
Data-Driven Decisions: You need the right data to make the right decisions. Our data and analytics experts put your in position to make informed, data-driven decisions that improve your marketing ROI and drive growth.
Insights that Drive Long-Term Results
ADM’s Analytics and Data Validation Services
We’re here to support all aspects of your data and analytics strategy, with offerings that include:
Quarterly Business Reviews
We strive to be thorough, consistent, and communicative. Our team meets with yours for an in-depth quarterly review call to assess your marketing performance and provide actionable recommendations for improvements so your strategies stay aligned with your goals.
Customer Lifetime Value Modeling
You might understand what your audience likes, but it’s another thing to understand how they behave and spend. By analyzing customer behavior and value over time, we help you identify high-value segments and tailor your marketing strategies for maximum impact.
Budget Pacing & Forecasting
The efficiencies you rely on today might not always be there—so it’s important to have contingencies. Our expertise in budget management ensures that your marketing spend is allocated efficiently and targeted towards the most valuable channels and tactics for future growth.
Attribution Comparison
There are a multitude of ways to attribute digital marketing success—and one view might be more telling for your business than another. By comparing different attribution models, we help you better understand the effectiveness of your marketing channels and optimize your investments accordingly.
Lift Test Analysis
Some channels—like awareness ads run on Connected TV or streaming audio—don’t provide a direct route to conversions. Through lift test analysis, we measure the incremental impact of your marketing campaigns and identify areas for optimization.
Industry and Competitor Research
There are always outside forces working to diminish your digital marketing success. By examining industry trends and competitor performance, we provide benchmark data and insights to protect your marketing strategies against the competition.
Our Marketing Channels
Paid Social
Reach the right people at the right time. Our social experts deploy vivid creatives and expert audience targeting to build campaigns that connect and convert.
Programmatic
Our programmatic team expertly places banners, native content, streaming video, podcast advertising and more to weave your message into the content your customers already enjoy.
SEM
The ADM story begins with our ADM expertise. See how we leverage Google Ads and other PPC platforms to deliver unrivaled paid search results.
Let’s work together.
Get in touch with our team today to see how we can take your marketing to the next level.
