ADM is proud to announce that our agency has been named winner of a 2024 Google Agency Excellence Award. Out of thousands of submissions for this year’s awards, we take home the hardware in the Creative Coverage category.
Finalists for the nine different categories were announced in September. ADM was thrilled to have been named alongside a group of six other impressive contenders in the category, including many sizable agencies. Winning this award amidst such a strong field reflects ADM’s commitment to its craft—and demonstrates that agency size has no bearing on our capacity to deliver second-to-none digital marketing performance for our clients.
Our Award-Winning Work
The Creative Coverage category focused on advertisers’ ability to “meet consumers at a variety of touchpoints” to increase visibility and drive new revenue using Google’s Demand Gen or Video Reach campaign types. ADM’s submission focused on a campaign test we ran earlier this year with our client Tracksmith, a premium running apparel brand.
In February, our team tested highly-targeted video reach campaigns paired with cinematic brand videos across six key markets in North America and the UK. The aim was to help Tracksmith offset the typical seasonal downturn that occurs for many athleticwear brands in colder months. All of the test cities host major marathons and have large running communities, making them key markets for Tracksmith’s continued growth.
The result was an impressive increase in sales, revenue, and engagement in those markets across both paid search and organic channels. On paid search, purchases in test markets increased by nearly 38% while revenue rose by over 12%. The organic impact was even more dramatic, with a 45% increase in revenue per day.
Our team was confident in this submission from the start due to its alignment with the category and the sheer strength of our results. The increase in brand awareness provided strategic value for Tracksmith, which was reflected in the substantial growth in organic and paid search transactions. Overall, the success of this test prompted Tracksmith to roll out similar campaigns in new markets later in 2024.
This work was ideated and implemented by Chad Stewart, Associate Director of SEM, and Megan Stepanek, an SEM Account Manager. Their daily dedication to their work and their colleagues strengthens both their clients’ success and ADM’s team culture.
ADM’s Commitment to Being an Elite Google Ads Agency
ADM began its journey as an agency dedicated to providing superior Google Ads support. This award is a testament to the industry-leading expertise we have built in this vital lane of digital marketing. Our early Google Ads excellence enabled us to grow into a full-service digital marketing agency that today includes top-notch offerings across paid social, programmatic advertising, data and analytics integration, and more.
For the past three years, ADM has maintained Google Premier Partner status, given to Google Ads agencies that rank in the top 3% of account performance in their country. Being a Premier Partner grants us elevated account support access and beta access to new features within the Google Ads platform.
We prioritize quick mastery of those new tools to find all of their potential applications, so that we can use them to give our clients a competitive edge. In the past, our early success with the now-ubiquitous Performance Max suite has been cited by Alphabet (Google’s parent company) as an example of the technology’s viability. Through excellent hiring and development, dedicated testing and optimization, and a culture built on collective success, our team continually works to maintain our Premier Partner status and offer a higher standard of Google Ads service.
ADM was previously named a Finalist for a Google award in 2022, when the competition was called the Premier Partner Awards. 2024 was the first year under the new Agency Excellence Awards format, which included updated categories and a different submission process. ADM congratulates the 8 other category winners, and our team is looking forward to competing again in 2025 with a whole new slate of Google Ads success stories to tell.
If you want to find out what a multi-award-winning Google Ads agency can do for your brand, don’t hesitate to reach out to our team for a free consultation or a full Google Ads audit.
