Connected TV Ads are the Future of Video Advertising
Connected TV combines the storytelling power of TV advertising with the precision of digital marketing. Here’s how ADM helps you reach the right screens.
The Advantages of Connected TV
Programmatic Targeting Capabilities
Connected TV lets brands reach their most sought-after audiences through demographic data, audience affinities, and past user behavior. ADM leverages its expertise in audience creation and data integrity to build traceable, highly-targeted ad campaigns that raise awareness and drive new business.
Expansive and Flexible Inventory
Access a wide inventory of ad placements across the most popular streaming platforms, like Hulu, Peacock, HBO, Disney+ and Prime. You can deploy your ads across multiple streaming services within a single campaign for maximum flexibility.
Measurable Results and Conversions
Connected TV ads provide unmatched measurability for video advertising, enabling you to track impressions, site visits, and conversions. And with ADM’s measurement and attribution expertise, we can show you how your Connected TV flights are influencing results across your other digital marketing channels.
The Rise of Streaming
Traditional TV is on the decline as more households cut the cord on cable subscriptions. Today, more than half of Americans under the age of 50 have left cable behind.
Streaming services, both paid and ad-supported, are filling the gap left by traditional TV. These services offer unique libraries of both niche and popular content, presenting a new opportunity for businesses to bring their compelling video ads to the right audiences, no matter what they’re watching.
Our Connected TV Advertising Strategy
ADM’s seamless approach to Connected TV campaigns is designed to drive results, enhance visibility, and improve your brand’s reach.
Full-funnel Approaches
We’re committed to helping clients build robust, complete digital marketing programs. We seamlessly align connected TV campaigns with your SEM, paid social, and other programmatic marketing channels to address your entire sales funnel, from prospecting to repeat purchases.
Precision Targeting
We find the right blend of first-party, in-market, or demographic audience segments to ensure your ads are reaching your target audience while they stream their favorite premium content. When applicable, we’ll identify contextually-relevant placements to run ads alongside content that aligns with your offerings.
Transparent Results and Analysis
Companies partner with us to drive new revenue and fuel their future growth. We make that possible through clear communication and reporting that keep our team and clients on the same page and focused on the same ultimate goals.
Diverse Industry Expertise
ADM is undaunted by the intricacies of different industries. We pride ourselves on quickly mastering and strategizing around the business realities that our clients face—no matter their industry.
Obsession with Optimization
ADM’s team doesn’t set it and forget it. Our approach is defined by a consistent testing regimen designed to consistently improve your Connected TV strategies and ad creative so your campaigns stagnate.
Streaming Services We Advertise On
- Hulu
- Disney+
- ESPN+
- Paramount+
- HBO/Max
- Showtime
- Peacock
- Apple TV+
- YouTube TV
- Tubi
…and more.
Using Connected TV as a Brand Growth Machine
Premium Placements: Access high-quality ad placements on top streaming platforms.
Flexible Ad Runtimes: Unlike traditional TV, Connected TV offers an array of runtimes to tell your story, from 15 seconds to 2 minutes.
Contextual Relevance: Choose to show ads based on content that aligns with your products and services.
High Engagement: Utilize non-skippable ads to enhance viewer engagement and brand recall
Full Visibility: Conversions and new engagement from Connected TV is trackable and traceable, so you always know if your message is resonating with the audience.
Insights from Our Programmatic Ad Experts
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Jordan Nathan, Founder & CEO
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Karthik Vinayagamoorthi, Head of Growth
“We have been impressed with their reporting capabilities, testing acumen and brand understanding. We are excited for good things to come as we grow our partnership.”
Clare Berner-Nash, VP of eCommerce
“They always scale their efforts to meet diverse needs. I’ve recommended them to dozens of colleagues, and they always thank me later. ADM is my secret weapon.”
Katelyn Watson, Chief Marketing Officer
“Working with ADM has been a game changer. They are truly a part of my team now. They are the only ones I trust to grow my company and it’s always reassuring when your agency has the same goals as you!”
Taylor Straley, Director of User Acquisition
“The relationship with ADM is different from the ones I have had in the past. It feels like more of a partnership than traditional agency relationships.”
Nico Bryant-Aguilar, Head of Growth
“ADM has done a great job of learning our business and taking advantage of first-mover opportunities like Advantage+ while working within our brand principles.”
Eric Schneider, Director of Marketing Performance
“ADM has a thoughtful approach to account structure. Their reporting is top-notch and showcases our successes.”
Neil Davis, Head of Growth
ADM’s Other Services
Paid Social
Reach the right people at the right time. Our social experts deploy vivid creatives and expert audience targeting to build campaigns that connect and convert.
Search Engine Marketing
Our programmatic team expertly places banners, native content, streaming video, podcast advertising and more to weave your message into the content your customers already enjoy.
Measurement
Performance marketing is fueled by accurate data. Learn how ADM ensures that you have the strong insights you need to make the right marketing decisions.
Let’s work together.
Get in touch with our team today to see how we can take your marketing to the next level.
