Performance Max has been a game-changer in Google Ads: It’s an AI-powered campaign type that can deliver ads across the entire Google System and reach audiences at every stage of your sales funnel. When expertly built and deployed, it can become one of the most important campaigns in a successful account.
ADM has been finetuning our approach to Performance Max from the very start. As a recurring Google Premier Partner, we frequently have the opportunity to learn and incorporate new Google Ads features before their full release. Our early mastery of these campaigns even prompted Google to cite our work as evidence of Performance Max’s utility during an earlier earnings call.
The subject of that work is now featured in a collaborative case study. The study focuses on how ADM helped Caraway, a premium cookware maker and seller, transition their Google Ads account from Smart Shopping campaigns to Performance Max. In the process, we dramatically increased their account efficiency—and grew revenue by 46%
“ADM’s strategic approach to our transition to Performance Max was instrumental in enhancing our digital marketing performance,” Connor Dault, VP Growth & Digital Product at Caraway said. “Performance Max helped us surpass our ROAS and revenue targets, proving invaluable in driving the growth of our SEM program.”
Case Study: Caraway cooks up 46% revenue increase at 31% better ROAS with Performance Max
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About Performance Max Ads
Performance Max campaigns are an increasingly potent tool from Google Ads. Introduced in 2021, they rely extensively on machine learning insights to flow spend towards the areas of greatest opportunity and efficiency. Though their arrival coincided with the phasing-out of Smart Shopping campaigns, Performance Max are not limited to product listing ads: Instead, they can reach users in Search, Shopping, Display, YouTube, Maps, and Gmail. ADM has written extensively about their uses and best practices on our blog, and documented several of our successful implementations in case studies.
About Google Premier Partners
Google Premier Partner status is awarded to the top 3% of companies (per country) in the Google Partners program. Key benefits of this status include dedicated 24-hour account support, access to Google Ads credits, and early access to product betas. ADM has earned Google Premier Partner status for the third consecutive year in recognition of our exceptional performance in Google Ads. As a performance marketing agency committed to continual innovation, we continually test and apply the latest Google Ads tools to ensure our clients always have a competitive edge in search engine marketing.
