In-App
We appeal to relevant audiences while they’re using their favorite mobile apps.
The average smartphone user has over 40 mobile apps on their device, and US consumers now spend more than 60% of their digital media consumption time on mobile applications. With programmatic in-app advertising, brands can place display or banner ads in popular apps that reach a wide audience.
In-app ads are a terrific fit for digital health brands because users are actively engaged with the software while using them, and brands have the opportunity to target specific applications that may be most relevant to their target audience. For accurate in-app advertising, ADM targets users based on device ID rather than the third party cookies of traditional web browser ads. By combining device ID targeting with location targeting, we can focus messaging on the granular audiences your brand wants to reach. And with app placements and exclusions, you decide where your ads do and don’t show.
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$
2.3
BN
Increase in client valuations since partnering with ADM
$
1.4
BN
Raised by ADM clients during partnership
20
Consecutive quarters of growth
Our Approach
- Deploy rigorous data partner testing to create an evergreen approach based on the most reliable audience segments
- Lock in high-tier placements through private auctions to receive first priority and greater control of in-app ad placements
- Extend new user ad visibility by bidding within the open exchange while capping CPMs and capitalizing on wide breadth of inventory
- Curate a custom list of apps that meet consumer profiles based on audience members most-likely to convert
Partnerships
“ADM has played a pivotal role in maximizing Caraway’s return on digital media investments. Their team are thoughtful, responsive experts at their craft.”
Jordan Nathan, Founder & CEO
“Patient acquisition for clinical trials is an extremely difficult problem, and we’re lucky to partner with ADM to solve it. The ADM team has transformed their D2C marketing experience to help us find patients even within ultra-rare diseases.”
Karthik Vinayagamoorthi, Head of Growth
“We have been impressed with their reporting capabilities, testing acumen and brand understanding. We are excited for good things to come as we grow our partnership.”
Clare Berner-Nash, VP of eCommerce
“They always scale their efforts to meet diverse needs. I’ve recommended them to dozens of colleagues, and they always thank me later. ADM is my secret weapon.”
Katelyn Watson, Chief Marketing Officer
“Working with ADM has been a game changer. They are truly a part of my team now. They are the only ones I trust to grow my company and it’s always reassuring when your agency has the same goals as you!”
Taylor Straley, Director of User Acquisition
“The relationship with ADM is different from the ones I have had in the past. It feels like more of a partnership than traditional agency relationships.”
Nico Bryant-Aguilar, Head of Growth
“ADM has done a great job of learning our business and taking advantage of first-mover opportunities like Advantage+ while working within our brand principles.”
Eric Schneider, Director of Marketing Performance
“ADM has a thoughtful approach to account structure. Their reporting is top-notch and showcases our successes.”
Neil Davis, Head of Growth
Let’s work together.
Get in touch with our team today to see how we can take your marketing to the next level.
