Performance Max
We use Google’s newest campaign type as a potent performance driver.
As a Google Premier Partner, ADM’s access to beta features enabled our team to be among the first to master Performance Max campaigns. Performance Max quickly proved to be an effective addition to our SEM arsenal, and our team wasted no time in rolling it out across relevant accounts in our portfolio.
Performance Max allows brands to thoroughly define different conversion goals and pursue them across six different Google properties: search, display, YouTube, Maps, Discovery, and Gmail. The campaign utilizes machine learning to rapidly home in on the highest-converting customer sets. It optimizes bids and targeting in real time to meet the objectives you define. As a goal-based campaign, Performance Max can be an effective driver of user decisions both in the early and late stages of a consumer journey, making it a key tool for new patient or customer acquisition
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$
2.3
BN
Increase in client valuations since partnering with ADM
$
1.4
BN
Raised by ADM clients during partnership
20
Consecutive quarters of growth
Our Approach
- Employ strict creative testing standards and rigorous refresh cycles
- Structure and manage feeds based on our rich understanding of shopping best practices
- Define and detect important audience signals that align with the asset group and drive results
Partnerships
“ADM has played a pivotal role in maximizing Caraway’s return on digital media investments. Their team are thoughtful, responsive experts at their craft.”
Jordan Nathan, Founder & CEO
“Patient acquisition for clinical trials is an extremely difficult problem, and we’re lucky to partner with ADM to solve it. The ADM team has transformed their D2C marketing experience to help us find patients even within ultra-rare diseases.”
Karthik Vinayagamoorthi, Head of Growth
“We have been impressed with their reporting capabilities, testing acumen and brand understanding. We are excited for good things to come as we grow our partnership.”
Clare Berner-Nash, VP of eCommerce
“They always scale their efforts to meet diverse needs. I’ve recommended them to dozens of colleagues, and they always thank me later. ADM is my secret weapon.”
Katelyn Watson, Chief Marketing Officer
“Working with ADM has been a game changer. They are truly a part of my team now. They are the only ones I trust to grow my company and it’s always reassuring when your agency has the same goals as you!”
Taylor Straley, Director of User Acquisition
“The relationship with ADM is different from the ones I have had in the past. It feels like more of a partnership than traditional agency relationships.”
Nico Bryant-Aguilar, Head of Growth
“ADM has done a great job of learning our business and taking advantage of first-mover opportunities like Advantage+ while working within our brand principles.”
Eric Schneider, Director of Marketing Performance
“ADM has a thoughtful approach to account structure. Their reporting is top-notch and showcases our successes.”
Neil Davis, Head of Growth
Let’s work together.
Get in touch with our team today to see how we can take your marketing to the next level.
